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Featured image for Your Looks: What the Voices Say and the Images Portray

David Powlison

Your Looks: What the Voices Say and the Images Portray

Journal of Biblical Counseling 15:2

In this article, David Powlison discusses various influences used in marketing and advertising related to beauty and appeal. Powlison argues that television, magazines, and movies teach which look is to be valued and which look is to be stigmatized. He points out that the beauty standards for the global village say a person must be perfect and without defect, a particular shape, leisured and wealthy, with a racial bias and an age bias built in. Powlison argues that when someone embraces the false values, they walk out the logical implications in their behavior, emotions and sense of identity. Powlison concludes with a discussion of the alternate image and standard presented in Scripture.

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