Skip To Main Content
Featured image for Adaptation Through Audience Analysis

Jay Adams

Adaptation Through Audience Analysis

Journal of Biblical Counseling 11:3

In this article, Jay Adams examines the role that audience plays in the development of sermons. Adams maintains that you cannot preach to everyone in exactly the same way and expect preaching to be effective. He discusses several skills for adaptation and introduces the following article as an example of what effective adaptation can look like and urges the reader to develop greater skill in adaptation.

Additional Purchase Options