Part 1 of a 5 part series. In this article, John Bettler presents a biblical take on the popular topic of self-image. Bettler presents the problem and the two views of man-is-nothing and man-is-everything espoused in various religious traditions. Bettler argues for a balanced view of man: one that places him in proper relationship to God as creature and image bearer. Part 1 is in JPP 6:4; Part 2 in JPP 7:1; Part 3 in JPP 7:2; Part 4 in JPP 7:3; Part 5 in JPP 7:4 and conclusion in JPP 8:2.